Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend homes in the world. Its international achievement was not built through traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and let originality speak louder than popularity. This unconventional solution turned the inspiration for CDG’s throughout the world expansion.
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CDG attained Worldwide notice by presenting clothes that turned down conventional Thoughts of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and customers early in the eighties.
This world visibility strengthened the CDG Hoodie name and captivated faithful clients from every single corner of the planet.
The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a corporation in 1973. The manufacturer's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the principle in the persona,[15] the different ways to present one's self to the planet. Fusing tailored menswear with feminine elements like corsets and flower printed costume fabrics, Persona was A different assortment that blended the feminine Using the masculine.
CDG constructed a robust distribution process by inserting its items in top luxurious stores like Dover Street Market, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch during Comme Des Garcons the US by using a dinner curated because of the artist and chef, Laila Gohar.
Every retail outlet was created as an inventive Room, maximizing CDG Hoodie's status for innovation and supplying purchasers an immersive retail knowledge.
Together with the increase of online shopping, CDG expanded its get to by offering collections by way of Formal and partnered e-commerce platforms. Social media and trend communities served spread the brand’s identification, building pieces such as the Participate in Coronary heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on earth, serving to CDG arrive at global mainstream visibility whilst remaining legitimate to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired all over the world media protection, reinforcing the model's standing for groundbreaking creative imagination.
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The corporation also provides a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Along with the variations of its garments.[six]